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Hey, we’re B Fresh Gear—a brand built on nostalgia, creativity, and not taking life too seriously. Around here, a typical day involves designing fanny packs, sipping Capri Suns, and debating the greatest Simpsons episodes of all time. If you swing by HQ, you’ll probably hear the sounds of N64 battles—but fair warning, we don’t take it easy in Bond, Blitz, or Mario Kart. We practice.
When we’re not working, you’ll find us at the loading dock in an intense, winner-takes-all game of pogs. And when disagreements pop up? They get settled the old-fashioned way—with a one-on-one game of Nerf hoops. Because, let’s be honest, that little styrofoam ball never lies.
We grew up in the golden era of flip phones, VHS tapes, and Space Jam dreams, and that energy is baked into everything we create. B Fresh Gear is where modern hustle meets retro vibes, where work ethic is strong, but the love for 90s culture is even stronger.
From white label collaborations to our signature line, we’re here to make gear that turns heads—whether you’re an Urkel, a Zack Morris, or somewhere in between. So if you’ve ever dreamed of joining the Space Jam squad or still remember the sound of dial-up internet, welcome to the brand that gets it.
Let’s keep it fresh.
